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UAE’s First Child Safety Store “B-Safe” Launched


Store1With a humble mission to prevent injuries amongst children in the UAE, a mother and entrepreneur took the initiative to create change, by launching UAE’S first exclusive Child Safety Retail Outlet “B-Safe”. Located at the Times Square Center,
B-Safe offers childproofing consultation and unique solutions for preventing injuries at home, at play, and outdoors.

According to the world report on Child injury prevention by World Health Organization (WHO) and UNICEF, unintentional injuries are the leading cause of death and disability among children worldwide, and everyday around the world, more than 2000 children and teenagers die from an injury which could have been prevented.

B-Safe outlet carries more than 200 unique child safety items, from window locks and latches to door guards, balcony mesh, banister shields, and staircase gates – all under one roof, providing ultimate convenience to parents. The outlet also provides value added services like home safety assessment, free onsite consultation and childproofing services, to encourage safer environments.

Commenting on this unique concept, Gloria Mankani, founder, B-Safe, said: “A year ago, while searching for childproofing options for my own apartment, I realized a gap in the market both in terms of products and intellectual knowledge base. In 2011, UAE witnessed multiple cases of child injuries and accidents, some of which proved fatal for children. Realizing the latent demand and much needed awareness and knowledge around the subject, I decided to gain professional knowledge in childproofing and collaborate with leading organizations around the world to bring the best of childproofing products in the UAE.”

“Today, we are proud to launch UAE’s first child safety store with a mission to reduce unintentional injuries to children by preventing accidents at home, at play and on the way. We endeavor to create safer environment for our children,”she added.

An associate member of International Association for Child Safety (IAFCS) USA, and a member of Royal Society for Prevention of Accidents (RoSPA) in the UK, B-Safe offers unmatched expertise in the area of injury prevention and child safety. B-Safe is also an exclusive partner of Childproofers of St. Louis, USA, an organization with over 20 years of experience in childproofing home environments.

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