Category Archives: Fashion/ Lifestyle

Shiamak Davar to Choreograph Dubai event AIBA

Shiamak and the Dance Company

The first edition of the Arab Indo Bollywood Awards (AIBA) 2015 organized by Benchmark Media in association with Al Bustan Group today announced that Shiamak Davar will choreograph all the dance performances at the awards ceremony; which will take place on the 29th May, 2015 at Meydan Racecourse.

Entertainment Icon, Shiamak Davar is better known as the “Guru of Contemporary Dance” in India. He is largely responsible for modernizing India’s dance scene especially in the film and theatre industry. The National Award winning choreographer has led the world into embracing a dance movement that is beyond the ordinary, enthralling people in what can aptly be called the Shiamak Movement. Shiamak’s ability to bring grandeur to each piece incorporating sets, properties, costume and lights makes his choreography world class.

Shiamak Davar said, “Bollywood is extremely popular the world over and I’m looking forward to taking it to this magnificent city with AIBA. I love choreographing stage shows and this is another fantastic opportunity to showcase the larger than life experience that Bollywood brings. Dance truly bridges cultures and I’m sure this will be a landmark event”. The Shiamak Davar Dance Company that is known to be the most professional and disciplined performing arts troupe in India will be performing with the biggest stars from Bollywood at this award show. The acts will be an electric mix of Bollywood, Arabian and Western dance moves.

The event that will bring in over 150 Bollywood stars to Dubai, have begun tickets sales and can be purchased across all UAE Exchange outlets as well as online. For more info, please visit at


Former Miss India -UAE unveils Autumn /Winter collection

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Nova Krishnan, former Miss India-UAE, model, and actress today unveiled her latest collection – Haya; under the label ‘Nova Krishnan.’ Inspired by Indian and Arabian designs; Haya offers western ready-to-wear collection as well as accessories for women.

The new collection features theatrical and luxurious style and designs; empowering women to feel confident, sensual and exceptionally elegant. With a modern approach; the Haya line offers feminine detailing and includes minimal handwork/embroidery, beads/jewels, mirror work, variety of fabric and unique cuts. Simplicity remains at the core of the brands concept, requiring minimum or no jewellery to enhance an outfit. Nova also sees a trend for fusion couture on the rise that creatively fuses traditional and modern designs to give a more bold and trendy wear. Part of the Haya line, Nova showcased ‘Aza’ – a fusion saree, which is a hybrid of a long elegant flowing skirt with pleats/end-piece of saree and pants. Making Indian wear more exotic and easy to wear for everyone; can be worn with a bolero jacket or embroidered tube top.

Nova Krishnan, Couturier and owner said, “Every woman wants to feel elegant and chic; Haya collection visually expresses that with its unique designs and colours. All about defining your inner persona, each ensemble offers that complete exclusivity. Each piece artistically combines rich Indian and Middle Eastern design / tradition, giving a very bold and modern feel.”

The collection will be available from at the boutique, located at Warsan Tower, Tecom, Al Barsha, Dubai.

NUMAISH Presents Summer Shopping

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NUMAISH, UAE’s leading fashion exhibition is proud to present its fifth edition “NUMAISH Summer Show” on Saturday, 26th April, 2014 at Diamond Ballroom, The Address Hotel, Dubai Mall. This edition will highlight more than 45 designers, who are renowned for their collections that are inspired by Vibrant colors and Vivid hues for Women & Men. An interesting mix of most eminent names, as well as Gen Next designers in the world of Fashion, Accessory and Jewelry awaits UAE Shoppers at the NUMAISH Summer Show. The collection will include ready-to-wear and Fusion lines in Traditional, Indo-Western and Western designs as well as accessories and art.

Gaurang, Purvi Doshi, Anushree Reddy, Ek Karkhana, Jayanti Reddy, Studio Sajid and many designers will showcase their collections. Some of these designer’s collection have been favoured by well-known celebrities and Bollywood stars.

RAKBANK Card holders will get more value to their shopping with exclusive discounts / offers, gifts, and beauty makeovers.

Manisha Kumar Chhabra CEO and Founder of WOW MarketingDubai, that owns the NUMAISH franchise globally, says “Summer is a long season for UAE residents therefore the need arises to bring a showcase of the latest summer collections from Fashion Weeks across India & Pakistan. We are excited to announce the debut of many aspiring and well-known Fashion Week designers in this edition who will exhibit their new & exciting silhouettes and present the latest Lakme Fashion Week summer collections to the discerning UAE audience”.



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A perfect wedding has always been a girls dream – finding the man of her dreams, having the best attire to having an unforgettable day (a real fairytale). Over the years a wedding reception has evolved to match the taste, personality and those long-held dreams of to-be brides / couples.

Today weddings are not just simple dinner receptions but are so detailed; right from choosing the venue, themes, colors, flowers and the list could be endless. Initially parents being tasked with preparation, today wedding planners are in demand in most parts of the world to help a couple guide, plan and deliver that ‘D’ Day. While usually a myth that Wedding planners and organisers come with a ‘hefty price tag’ – imagine the time lost enjoying your special day as there is so much effort that goes into planning as event such as this, which can get even more costlier than you think.

We had a quick chat with Wafa Yahya, a certified Wedding Planner and owner of a UAE based company ‘Ever After Weddings & Events’ that specializes in wedding and event planning and coordinating as well as event set up and management. She has been working in the wedding industry since 2011 and specialises mainly in Arabic weddings as well as other weddings, birthdays, showers and corporate events.

What is so unique about Ever After?

While we offer a one-stop shop covering every element of a wedding ceremony and reception, what we really offer is a more unforgettable experience that couples / people can cherish for their rest of their lives.  We try to consider their ideas, background and the crowd they want to entertain. As we know wedding or any events have their own set of expenses, we offer consultation and look into budget management as to not to overspend while they still having that fabulous time. Some of services include theme generating, venue selection with few exclusive location arrangement, stylist, catering, photography/ videography, décor and floral arrangements amongst others.

We have partnered with local and international vendors and suppliers to offer a complete range of services and products at various price range.

What’s a must have checklist for future bride/ grooms?

The wedding checklist usually contains a list of things that the bride has to prepare for her wedding versus status on that each detail. These lists can be different based on the couple’s requirements. As a wedding planner, I take the pride of creating and updating this list on behalf of my client.

Here is an example and less detailed / simple wedding checklist:
•        New living arrangements
•        Home furnishings
•        Bride and groom dresses
•        Parents attire
•        Additional dresses (bridesmaid, etc..)
•        Guest list
•        Theme
•        Venue
•        Transporation
•        Invitation
•        Social media/ RSVPs
•        Grooming
•        Cake
•        Décor
•        Catering
•        Entertainment
•        Photography/ Videography
•        Bridal registry
•        Gifts and favors
•        Legal requirements for the wedding
•        Honey moon

What is in this season for weddings?

•        Ball gowns are back this season
•        The vintage trend has certainly brought mint & gold colors combination back to the forefront. This refreshing and versatile color pairs well with gold, coral, salmon or yellow
•        Elaborate headpieces for brides
•        Feather and crystal centerpieces
•        Wedding details from the 1920s are popping up everywhere
•        Laser cut stationary and invitation cards
•        Reception lounges, comfortable couches, plush pillows and romantic curtains
•        Wedding cakes are getting brighter and bolder and designs are ever-evolving. Whether they’re hand-painted or composed entirely of ruffles, cakes in this year are making a statement.
•        Grooms are taking more interest in fashion styles from bespoke suits to plaid shirts to vibrant bowties to crystal and feathers decorated boutonnieres, 2013 – 2014 is certainly the stylish wedding season.

Ways to reach Wafa/ Ever After: or Website:

TECOM invests AED 4 billion in the first phase of Dubai Design District

Following the announcement made yesterday (Saturday) by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, TECOM Investments, the developers of Dubai Design District, has today said that it aims to complete phase one of this dedicated industry community by January 2015, with construction of ten buildings already underway.

TECOM is investing AED 4 billion in the first phase of Dubai Design District, which marks the start of what will become a world class creative community for the Middle East that promotes and nurtures local and regional designers. In addition, it will be home to some of the world’s leading brands and talent, as well as showcasing Dubai as an international design, fashion and luxury destination that can compete with the more established global centres.

TECOM Investments has also announced that during phase one’s construction period, businesses and individuals looking to be licensed within Dubai Design District can secure licenses to operate in any of TECOM’s nine other purpose built free zone business parks. Under TECOM’s existing offering, the legal and commercial framework for licensing specific design-related activities is already available.

Commenting, Ahmed Bin Byat, Chief Executive Officer, Dubai Holding, said:

“The UAE’s resilient and growing retail and tourism sectors, its strong infrastructure and logistic network, and the potential of the MENASA region, have already attracted several of the world’s top design and luxury brands to set up their regional headquarters in Dubai.

“To further strengthen Dubai’s knowledge-based economy and ensure its sustainability, we must create an environment that would produce and nurture future business leaders and entrepreneurs. Dubai Design District aims to provide this environment for the local talent interested in this sector. Furthermore, these talents will be able to draw on the experience of the leading regional and international operators who we are looking to attract to the district.

“Dubai Design District will be a dedicated home to the growing and increasingly popular local designer community who are emerging onto the global stage. We are confident that the district will play an integral role in diversifying Dubai’s economy once developed.”

Dr Amina Al Rustamani, Group Chief Executive Officer at TECOM Investments, added:

“The announcement of Dubai Design District is a landmark moment for TECOM and a natural expansion for the creative industries we have already established. Extensive market research into the design, fashion and luxury industries, coupled with our track record in creating, operating and growing successful, industry-focused business parks in Dubai has led us to create this new district.

“In the same way that we have supported IT companies in Dubai Internet City – the region’s first knowledge cluster – and media companies in Dubai Media City, we want to give design and luxury goods companies a platform for growth and an appropriate base for their operations in Dubai. TECOM’s pioneering and industry-focused business parks have helped play a key part in the development of Dubai’s knowledge economy and in growing employment levels across the UAE.”

According to a recent report on the knowledge economy published by the World Bank, the UAE has the highest employment growth rate in the MENA region having seen employment reach 3.5 million in 2009 from 1.7 million in 2000.

Dr Amina Al Rustamani continued, “Luxury brands like Hermes, apparel brands Nike and Puma, educational institutions focused on the industry like ESMOD, and related media such as Harper’s Bazaar are already doing business in some of TECOM’s nine free zones and we want to see others join them.”

Dubai Design District aims to be the Middle East’s key destination for the design, fashion and luxury industries and will offer people a dedicated district that will be the heart of the region’s design scene. TECOM Investments is creating a purpose built environment for these industries with the  vision of a world class creative community that engages, nurtures and promotes local, regional and global design talent, which supports Dubai’s goals for a diversified and thriving economy.

This new Dubai-based fashion, design, and luxury goods district also builds on the Emirate’s strengths in tourism and will be a major contributing factor in achieving the goals of Dubai’s Tourism Vision 2020.

In terms of facilities, Dubai Design District will offer residential, commercial, retail and hospitality real estate, characterised by distinct public spaces, unique street furniture and shaded walkways. The development will include a creek side promenade with international and boutique hotels, a pop up shop area, amphitheatre and convention centre.

Dubai Enforces its Position as a Centre for Fashion, Design and Luxury through a New Dedicated Business District

DDD - A2 - Aerial View - Final Image - LR (2)His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai today announced that a new district will be created in Dubai, dedicated to developing the Emirate’s fashion, design and luxury sectors.

The “Dubai Design District” will be adjacent to the Business Bay area of Dubai. The district is expected to become a full service commercial hub for design industry-related organizations, brands, and supporting enterprises within the value chain. It will feature a custom built creative community that will encompass purpose built commercial and retail facilities for established and emerging designers, design institutes, waterfront promenade, convention centre and event venues and related academic institutions.

located a short distance from Dubai’s arterial highways and the Emirate’s two international airports, the district is in sight of the Creek, Dubai’s historic trading epicentre, the “Burj Khalifa”, the world’s tallest building, and “Dubai Mall”, the world’s largest shopping complex. It is expected to be the most connected fashion district in the world, with Dubai being only 8 hours flight time from 90% of the countries in the world.

The district will be operated by TECOM Investments, a member of Dubai Holding, which has an impressive track record in creating, operating and growing successful, industry focused business parks in Dubai.

The new fashion, design, and luxury goods district builds on Dubai’s strengths in tourism, which is expected to double the number of visitors to 20 million by 2020, and in retail, which is estimated to grow to AED151billion in the next two years.* These strengths coupled with Dubai’s strategic location and business-friendly environment, have encouraged major industry players like Prada, Louis Vuitton, and Ralph Lauren to set-up operations in Dubai.

Dubai Design District will be a vital part of the process as we look to deliver against the objectives set out in our Tourism Vision 2020, and it will provide an additional key element in Dubai’s bid to host Expo 2020.

Over the past decade, Dubai has become an international location of choice for numerous world-class events, such as the Dubai World Cup, Art Dubai, Fashion Forward and Dubai International Film Festival, which all gather renowned personalities from the worlds of art, design and film.

UAE nationals and expatriates alike are showing a keen interest not just in consuming fashion, design, and luxury goods and services, but also in the development of their own design and creative skills. One indication of this emergent trend is evidenced by rapid growth in enrolment rates on fashion and design courses at institutions in the UAE. The talents of the UAE’s home-grown designers, from those who have already made their mark on the international stage to the stars of tomorrow, will be the vital spark driving this community.

The new district seeks to increase the number of local and regional designers who are currently attaining international distribution and accolades.

The UAE also holds the second position in the 2011 Apparel Index, driven by a population with a high disposable income and immense fashion consciousness.

Dubai’s rapid growth in the areas of fashion, luxury and retail is typified by the success of The Dubai Mall, the world’s largest shopping and leisure destination, which welcomed 65 million visitors last year – more than the number of people who visited New York in 2012.

The Middle East luxury market saw growth of 10 to 15 percent from 2011 to 2012, establishing the region as the tenth largest luxury goods market globally.**  Dubai sits at the heart of this achievement.

Pure Gold Jewellers launches limited edition diamond jewellery to celebrate the 41st National Day

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Award winning jewellery retailer Pure Gold Jewellers has launched a commemorative two-in-one diamond pendant and brooch in the shape of the UAE National flag to celebrate the 41st UAE National Day. The limited edition pieces are available in rectangular or heart shape and features diamonds and colored stones set in silver and gold.

Speaking about the launch, Karim Merchant, CEO and MD of Pure Gold Jewellers, said: “Our special commemorative jewellery for the UAE National Day represents pride in the country’s 41 year old history. This is a land of opportunities that has rewarded the hard work of both nationals and expatriates and has provided a high standard of living and fair treatment to all under the country’s wise leadership. The special jewellery is a great way to unite ourselves with the Spirit of the Union.”

The two-in-one pendant and brooch features 1 0cents diamonds and 3.5 carat natural color stones set in silver and 18 karat gold at a price of only AED 899.

Pure Gold Jewellers captures the ‘joy of life’ with colourful Fareeha collection

Award winning jewellery retailer Pure Gold Jewellers has launched Fareeha, an opulent and colourful precious gemstones jewellery collection that captures the joyful moments of life in bold designs and myriad colours of Amethyst, Blue Topaz, Citrine, Peridot, Rhodolite and many more. Many of the pieces in Fareeha are custom made with threads of brilliant diamonds that surround the precious color stones set in 18 kt white or yellow gold.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “In designing Fareeha, we have tried to embody the cheerful enjoyment of life. The singularly striking designs reflect the exultant spirit of the women who proudly wear it. We have based the new collection on feedback from our customers who can now express their ‘joie de vivre’ in natural colours of gemstones. A team of highly experienced and talented Arab and Italian designers were handpicked to design the Fareeha collection which includes unique designs of ear rings, pendants and rings, to name a few. We believe Fareeha will appeal to our fashion conscious customers who look for fun designs that are modern yet very classic in nature.”

Infused with bright shots of colour, Fareeha truly brings out the ‘joy of life’ and emotions through artistically placed precious diamonds and gemstones in gold jewellery. Each stone is arranged in harmony creating a blend of translucent fine colors in their purest forms, reflecting the mood of the woman who adorns it.

The price of this trendy jewellery collection starts at AED 2,500 and it is available from all Pure Gold Jewellers outlets across the GCC.

Pure Gold Jewellers launches ‘His and Hers’ engagement rings

Award winning jewellery retailer Pure Gold Jewellers has introduced a pair of luxurious ‘His & Hers’ 18 kt gold rings with brilliantly cut diamonds. Designed to complement each other, both the rings have a line of dazzling diamonds in the middle and a satin finish on either side. The shine of the brilliantly cut diamonds reflect the happiness of a perfect union. Both the rings have the same shape making them a pair.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “The beauty and rarity of His & Hers rings makes it the most preferred engagement ring. Our exquisitely crafted rings are unique and designed with care and precision. The new His and Hers rings are for the most discriminating couple who take pride in style and elegance and is looking for a unique pair of rings for any special celebration or occasion.”

The bride’s ring features nine 6 cents diamonds with a gold weight of 6 grams at a price of AED 2,999. The groom’s ring is designed with nine 6 cents diamonds with a net gold weight of 6.60 grams and comes with a price tag of AED 3,499.