Category Archives: Consumer

Shiamak Davar to Choreograph Dubai event AIBA

Shiamak and the Dance Company

The first edition of the Arab Indo Bollywood Awards (AIBA) 2015 organized by Benchmark Media in association with Al Bustan Group today announced that Shiamak Davar will choreograph all the dance performances at the awards ceremony; which will take place on the 29th May, 2015 at Meydan Racecourse.

Entertainment Icon, Shiamak Davar is better known as the “Guru of Contemporary Dance” in India. He is largely responsible for modernizing India’s dance scene especially in the film and theatre industry. The National Award winning choreographer has led the world into embracing a dance movement that is beyond the ordinary, enthralling people in what can aptly be called the Shiamak Movement. Shiamak’s ability to bring grandeur to each piece incorporating sets, properties, costume and lights makes his choreography world class.

Shiamak Davar said, “Bollywood is extremely popular the world over and I’m looking forward to taking it to this magnificent city with AIBA. I love choreographing stage shows and this is another fantastic opportunity to showcase the larger than life experience that Bollywood brings. Dance truly bridges cultures and I’m sure this will be a landmark event”. The Shiamak Davar Dance Company that is known to be the most professional and disciplined performing arts troupe in India will be performing with the biggest stars from Bollywood at this award show. The acts will be an electric mix of Bollywood, Arabian and Western dance moves.

The event that will bring in over 150 Bollywood stars to Dubai, have begun tickets sales and can be purchased across all UAE Exchange outlets as well as online. For more info, please visit at


New tech & gadgets online shop

Screen Shot 2015-01-05 at 1.23.09 PM claims to exclusively offer a range of IT and Mobility products to shoppers across GCC, in the best possible time and at very competitive rates. Based out of Dubai, UAE, the online shopping portal aims to reach IT and Mobile Connectivity products to the discerning customers based in the UAE and across the Gulf. offers products from leading global IT & Telecom brands. Ensureshopping offers a secure payment gateway and a credible logistics partner which ensures deliveries reach the customer within 24 to 48 hours. For customers who do not use Credit and Debit cards, the portal offers ‘Cash on Delivery’.

“The Middle East has a high Internet penetration and some statistics hint at over 90% internet penetration in UAE. With more consumers shopping online and a number of online shopping options, consumers have started looking for differentiated experiences online. At we have tried to bring a new experience i.e. the fun of bargaining online through our ‘Bargain Center’. For a selected range of products on, consumers can give their price and we try to match it. This helps us understand the perceived value of products listed on the site which could help us in future pricing decisions. We believe we are the first portal in Middle East to offer the concept of bargaining online. In addition, we are also reaching out to corporates to assist them with their IT purchases through our ‘Corporate’ section. We know that consumers who work for corporates shop online, therefore, it’s the right time for corporates to also explore shopping online and get more value for their IT purchases.” says Rahul Nanda, General Manager-

Ensure Shopping also offers ‘Bargain Centre’ where a customer quotes his or her own price for a specific product and then a Customer Service Representative contacts them on approval of their quoted price. Consumers/ shoppers have the option of quoting a discount of upto 50% on the listed price and then the site managers will oversee whether the product can be given away at the quoted discount or no. offers Corporate consumers with great price packages and express delivery options.

Update: BenQ VW2235

Benq VW30 series
Benq VW30 series

For a not a very techie person like me a few ways to check out computer/ pc monitor is the contrast ratio, response time, and colour accuracy to give good visual experience. Following my last post & using the monitor for a few weeks now, here are few highlights on the monitor:

The Benq VW2235 gives you a fairly decent picture experience.

Boasting of an ultra-high native contrast of 3000:1, the adds astonishing colour depth and definition to darkened, complex images giving you a fairly clear and crisp image quality.

You can leave it on the monitor’s default display setting as it is sufficiently suitable for general use; unless you are using it for play/ movies. Its 8-bit VA panel delivers smoother and more stable color transitions rendering a million of color shades simultaneously.

Connecting it both on a Mac and Toshiba laptop the monitor well preserves the color quality of a Macbook/ toshiba display allowing you get almost the same quality on a bigger screen. This monitor promotes the Flicker-free technology that eliminates flickering at all brightness levels and effectively reducing eye fatigue (good choice for those hooked on the screen). Conventional LCD screens flicks 200 times per second. Your eyes may not see flickers, but can certainly feel them.

The screen can be tilted 178°/178° angle to enable a better reading/viewing experience. The stand consists of a white rectangular base and a short white mounting arm with a tilt hinge. You can’t adjust the height, swivel the cabinet, or pivot the screen with this model, also giving you an option to mount it on the wall.

According to BenQ this edition as an improved Eco Mode that adjusts the backlight brightness level to ensure the highest display quality is presented to you with the highest energy efficiency. This intelligent mode reduces at least 37% of the power consumed by document viewing, Internet browsing and emailing and up to 44% of the power consumed by gaming

Conclusion: Simple, elegant and an affordable monitor

Motorola Moto X now available in the UAE

Moble_A4 size (3)Moto X the best of Motorola and Google will be available through major retailers in UAE soon.

“At Motorola, our roots are deep in mobile hardware and innovation – we invented mobile communications and take pride in that,” says Marcus Frost, Senior Marketing Director,EMEA & APAC, Motorola Mobility. “Moto X fuses our history of mobile innovation with the best of Google mobile services to create experiences that no other smartphone can match. The UAE consumer is discerning and we are bringing a strong proposition to this market so that it changes the mobile experience for them. Moto X has been very well received across markets and would continue to add to Motorola’s momentum in the region and across the globe.”

“At Redington, we are quite enthused to be the exclusive MEApartners for the Moto X launch. We are also launching the product in Ghana in Africa.We continue to focus on bringing the best products and a superior range to our customers. The appointment of Redington by Motorola as a distributor for the Moto X in the Middle East is a strong endorsement of our distribution capabilities across MEA markets and of our strong relationships with the channel partners in this region. The state-of-the-art supply chain system at Redington can offer fast and efficient delivery services to mobile dealers and retailers throughout the region. We are working closely with Motorola mobility to optimize availability across markets, ” says Jim Matthews, Vice President– Telecom Vertical (MEA).

Features include:

  • No touching: Requires just a voice command. Without touching it at all, you can get directions, set an alarm or do just about anything—just by talking. Say “OK Google Now” to get started. Ask it if you need an umbrella and it gives you up-to-the-minute weather for your location. Tell it you’re going home, and your Moto X will get you there. Because it knows your voice, Moto X can do things other phones can’t.
  • Camera: Moto X knows you need a camera, and it’s always ready to go. Just twist your wrist twice and it’s ready. Touch anywhere on the screen, and you’ll get the shot, all in just a few seconds. Continuous shooting capabilities, as well as a ten megapixel camera, mean the photos you do take are the ones you want.
  • The Motorola Connect extension for Google Chrome: lets you see and respond to notifications and text messages – right from your desktop. Hate the hassle of switching phones? Motorola Migrate makes it easy to transfer the contents of your old phone onto your Moto X. Just pair your phone to your Moto X through WiFi direct and your photos, texts, SIM contacts and even your call history and some settings will be transferred. Just a few example of how Moto X puts the smart in smartphone.
  • With nearly 50 software enhancements since the Moto X was first released, including useful new features for Touchless Control, Moto Assist, Active Display and more, the Moto X is more powerful ever.

Moto X will be available in the market in June in black or white for AED 1599.

An App for Grandparents


JOHNSON’S Baby today announced the launch of the JOHNSON’S Baby Grandparents Frame and App, which will help make distances smaller and bring families closer by allowing parents to instantly share photos with their children’s grandparents as the vast majority of grandparents in the Middle East aren’t familiar with technology and therefore aren’t engaged in any social platform.

Nurturing close relationships between grandparents, parents and children is so important for everyone in the family, but due to long distances and busy lives this can be challenging for many expat families living in the Middle East. Grandparents therefore miss out on many special moments in their grandchildren’s lives.

All people need to do is download the App to their iOS or Android smartphone, set up the Wi-Fi enabled digital frame in their parents’ home and then they can snap away and share their special moments instantly, without grandparents having to use any technology. So grandparents can share in their grandchildren’s first steps, birthday parties and holidays no matter where they are in the world.

“For more than 125 years JOHNSON’S® Baby has been caring for babies and families. We understand how important it is to maintain a strong bond between parents, grandparents and children.” Said Naureen Mohammed, Marketing Manager, JOHNSONS® Baby, Middle East, North Africa, Pakistan. “We hope that by raising awareness of this app JOHNSONS® Baby can help families of expats living across the Middle East to share their indescribable moments.”

The JOHNSON’S Baby Grandparents App is available to download free on iOS and Android devices. To download visit:

NUMAISH Presents Summer Shopping

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NUMAISH, UAE’s leading fashion exhibition is proud to present its fifth edition “NUMAISH Summer Show” on Saturday, 26th April, 2014 at Diamond Ballroom, The Address Hotel, Dubai Mall. This edition will highlight more than 45 designers, who are renowned for their collections that are inspired by Vibrant colors and Vivid hues for Women & Men. An interesting mix of most eminent names, as well as Gen Next designers in the world of Fashion, Accessory and Jewelry awaits UAE Shoppers at the NUMAISH Summer Show. The collection will include ready-to-wear and Fusion lines in Traditional, Indo-Western and Western designs as well as accessories and art.

Gaurang, Purvi Doshi, Anushree Reddy, Ek Karkhana, Jayanti Reddy, Studio Sajid and many designers will showcase their collections. Some of these designer’s collection have been favoured by well-known celebrities and Bollywood stars.

RAKBANK Card holders will get more value to their shopping with exclusive discounts / offers, gifts, and beauty makeovers.

Manisha Kumar Chhabra CEO and Founder of WOW MarketingDubai, that owns the NUMAISH franchise globally, says “Summer is a long season for UAE residents therefore the need arises to bring a showcase of the latest summer collections from Fashion Weeks across India & Pakistan. We are excited to announce the debut of many aspiring and well-known Fashion Week designers in this edition who will exhibit their new & exciting silhouettes and present the latest Lakme Fashion Week summer collections to the discerning UAE audience”.


iSurf Tablets Launches In The Middle East And Africa

isurf-2Singaporean tablet manufacturer, iSurf PTE Limited; today announced its entry into the Middle East and Africa through an exclusive distribution tie-up with Mitsumi Distribution. Feature-rich iSurf tablets will now be available in 8 distinct models; targeting a wide-consumer audience.

With a new clamshell design, the iSurf range is based on latest Android Jelly Bean operating system. The tablets are slim, light and come in different form factor featuring 8000 mAh long battery life. The high end Tablet features a 10.1-inch display with a 2048 x 1536 Retina pixels resolution and 5.0 megapixel rear and 2 megapixel front facing camera. Connectivity options on the tablets include Wi-Fi, Bluetooth, GPS and 3G/ 2G. The iSurf product offers a higher memory, faster processor, multi-touch/multi- tasking, FM Radio, Internet browsing, TV, Music, Video streaming and social networking. The tablet also comes pre-loaded with games like Angry birds with other popular applications.

Mr. Zhong, Regional Director, iSurf Technology said, “We are delighted to partner with Mitsumi to launch our innovative solutions to consumers in the Middle East and Africa. We invest extensively on product Research and Development; iSurf range truly exemplifies this. The all-new 8 models are suitable for consumers of different budget and age groups offering complete connectivity, entertainment and productivity.”

Mitesh Shah, Managing Director, Mitsumi Distribution said, “We are glad to partner with iSurf, acting as a gateway to the MEA market. With decades of channel experience, strong team, logistic facility; we are well-equipped to help iSurf target the region. The tablets are a breakthrough in consumer technology and we will continue to see strong demand.”

TECOM invests AED 4 billion in the first phase of Dubai Design District

Following the announcement made yesterday (Saturday) by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, TECOM Investments, the developers of Dubai Design District, has today said that it aims to complete phase one of this dedicated industry community by January 2015, with construction of ten buildings already underway.

TECOM is investing AED 4 billion in the first phase of Dubai Design District, which marks the start of what will become a world class creative community for the Middle East that promotes and nurtures local and regional designers. In addition, it will be home to some of the world’s leading brands and talent, as well as showcasing Dubai as an international design, fashion and luxury destination that can compete with the more established global centres.

TECOM Investments has also announced that during phase one’s construction period, businesses and individuals looking to be licensed within Dubai Design District can secure licenses to operate in any of TECOM’s nine other purpose built free zone business parks. Under TECOM’s existing offering, the legal and commercial framework for licensing specific design-related activities is already available.

Commenting, Ahmed Bin Byat, Chief Executive Officer, Dubai Holding, said:

“The UAE’s resilient and growing retail and tourism sectors, its strong infrastructure and logistic network, and the potential of the MENASA region, have already attracted several of the world’s top design and luxury brands to set up their regional headquarters in Dubai.

“To further strengthen Dubai’s knowledge-based economy and ensure its sustainability, we must create an environment that would produce and nurture future business leaders and entrepreneurs. Dubai Design District aims to provide this environment for the local talent interested in this sector. Furthermore, these talents will be able to draw on the experience of the leading regional and international operators who we are looking to attract to the district.

“Dubai Design District will be a dedicated home to the growing and increasingly popular local designer community who are emerging onto the global stage. We are confident that the district will play an integral role in diversifying Dubai’s economy once developed.”

Dr Amina Al Rustamani, Group Chief Executive Officer at TECOM Investments, added:

“The announcement of Dubai Design District is a landmark moment for TECOM and a natural expansion for the creative industries we have already established. Extensive market research into the design, fashion and luxury industries, coupled with our track record in creating, operating and growing successful, industry-focused business parks in Dubai has led us to create this new district.

“In the same way that we have supported IT companies in Dubai Internet City – the region’s first knowledge cluster – and media companies in Dubai Media City, we want to give design and luxury goods companies a platform for growth and an appropriate base for their operations in Dubai. TECOM’s pioneering and industry-focused business parks have helped play a key part in the development of Dubai’s knowledge economy and in growing employment levels across the UAE.”

According to a recent report on the knowledge economy published by the World Bank, the UAE has the highest employment growth rate in the MENA region having seen employment reach 3.5 million in 2009 from 1.7 million in 2000.

Dr Amina Al Rustamani continued, “Luxury brands like Hermes, apparel brands Nike and Puma, educational institutions focused on the industry like ESMOD, and related media such as Harper’s Bazaar are already doing business in some of TECOM’s nine free zones and we want to see others join them.”

Dubai Design District aims to be the Middle East’s key destination for the design, fashion and luxury industries and will offer people a dedicated district that will be the heart of the region’s design scene. TECOM Investments is creating a purpose built environment for these industries with the  vision of a world class creative community that engages, nurtures and promotes local, regional and global design talent, which supports Dubai’s goals for a diversified and thriving economy.

This new Dubai-based fashion, design, and luxury goods district also builds on the Emirate’s strengths in tourism and will be a major contributing factor in achieving the goals of Dubai’s Tourism Vision 2020.

In terms of facilities, Dubai Design District will offer residential, commercial, retail and hospitality real estate, characterised by distinct public spaces, unique street furniture and shaded walkways. The development will include a creek side promenade with international and boutique hotels, a pop up shop area, amphitheatre and convention centre.

Dubai Enforces its Position as a Centre for Fashion, Design and Luxury through a New Dedicated Business District

DDD - A2 - Aerial View - Final Image - LR (2)His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai today announced that a new district will be created in Dubai, dedicated to developing the Emirate’s fashion, design and luxury sectors.

The “Dubai Design District” will be adjacent to the Business Bay area of Dubai. The district is expected to become a full service commercial hub for design industry-related organizations, brands, and supporting enterprises within the value chain. It will feature a custom built creative community that will encompass purpose built commercial and retail facilities for established and emerging designers, design institutes, waterfront promenade, convention centre and event venues and related academic institutions.

located a short distance from Dubai’s arterial highways and the Emirate’s two international airports, the district is in sight of the Creek, Dubai’s historic trading epicentre, the “Burj Khalifa”, the world’s tallest building, and “Dubai Mall”, the world’s largest shopping complex. It is expected to be the most connected fashion district in the world, with Dubai being only 8 hours flight time from 90% of the countries in the world.

The district will be operated by TECOM Investments, a member of Dubai Holding, which has an impressive track record in creating, operating and growing successful, industry focused business parks in Dubai.

The new fashion, design, and luxury goods district builds on Dubai’s strengths in tourism, which is expected to double the number of visitors to 20 million by 2020, and in retail, which is estimated to grow to AED151billion in the next two years.* These strengths coupled with Dubai’s strategic location and business-friendly environment, have encouraged major industry players like Prada, Louis Vuitton, and Ralph Lauren to set-up operations in Dubai.

Dubai Design District will be a vital part of the process as we look to deliver against the objectives set out in our Tourism Vision 2020, and it will provide an additional key element in Dubai’s bid to host Expo 2020.

Over the past decade, Dubai has become an international location of choice for numerous world-class events, such as the Dubai World Cup, Art Dubai, Fashion Forward and Dubai International Film Festival, which all gather renowned personalities from the worlds of art, design and film.

UAE nationals and expatriates alike are showing a keen interest not just in consuming fashion, design, and luxury goods and services, but also in the development of their own design and creative skills. One indication of this emergent trend is evidenced by rapid growth in enrolment rates on fashion and design courses at institutions in the UAE. The talents of the UAE’s home-grown designers, from those who have already made their mark on the international stage to the stars of tomorrow, will be the vital spark driving this community.

The new district seeks to increase the number of local and regional designers who are currently attaining international distribution and accolades.

The UAE also holds the second position in the 2011 Apparel Index, driven by a population with a high disposable income and immense fashion consciousness.

Dubai’s rapid growth in the areas of fashion, luxury and retail is typified by the success of The Dubai Mall, the world’s largest shopping and leisure destination, which welcomed 65 million visitors last year – more than the number of people who visited New York in 2012.

The Middle East luxury market saw growth of 10 to 15 percent from 2011 to 2012, establishing the region as the tenth largest luxury goods market globally.**  Dubai sits at the heart of this achievement.

BenQ unveils world’s first Full-HD short-throw video projector in the Middle East

BenQ introduces their latest creation, the world’s first Full-HD short-throw video projector – W1080ST and the W1070. BenQ which is currently at No. 2 market position with a 13.23% market share in the Middle East and Africa region is a most trusted name in short-throw projector segment as well as has a complete home entertainment and cinema product line-up.

“BenQ has always been at the forefront in bringing more enjoyment to users’ viewing experience. This year, our R&D has combined short-throw technology with Full-HD video projector to level-up home cinema entertainment,” said Manish Bakshi, Managing Director, BenQ Middle East & Africa.

“The launch of W1080 ST and W1070 will strengthen our 3D Full-HD video projectors in the region. We are optimistic that BenQ will continue to lead the projector market in the Middle East as we bring new products with digital lifestyle innovations,” Bakshi added.

The BenQ W1080ST, the first short-throw Full-HD video projector is able to project 100 inch big screen in just 1.5meter which gives big screen fun in any limited space. With ISF certification, supporting multiple 3D forms, a brightness of 2000 ANSI lumen, and a contrast ratio of 10,000:1, W1080ST presents an excellent image quality. Together with Rich connectivity including 2 HDMI ports, built-in 10W speakers and SmartEco power saving feature also make W1080ST a perfect home entertainment projector.  The W1070 entails all the superior specs as the W1080ST minus the short throw capability.