Café Zee”, ZEETEX’s signature café, opened its first outlet in the Middle East in conjunction with its distributor, Formula Tires. Worldwide; following its first cafe in Naples, Italy, last year. For every café that ZEETEX opens at its distributor’s premises, UAE based ZAFCO- the company that operates the ZEETEX auto parts brand globally- sponsors the education of 100 needy children.
Zafar Jafri, Senior Vice President- Sales at ZAFCO, said: “With Café Zee we strive to create a relaxed atmosphere at ZEETEX dealerships so that getting your car serviced can be a pleasant experience as you enjoy complimentary coffee and snacks at our café. We plan to open two more Café Zee outlets in the Middle East by the end of this year and gradually expand the presence to all countries we operate in. For every café we open, we sponsor the education of 100 underprivileged children through the non-profit organization called ‘Smile’ based in India.”
The café was designed by Italian designer Stefano Cavacelli.
According to Mostafa Tahiri, Managing Director of Formula Tyres, “We are excited to be part of the Zee Café project that helps to educate children from disadvantaged backgrounds. Also the café will be a value addition for our customers who can now sit back and enjoy snacks and beverages at the café as our mechanics work on their vehicle.”
Established in 2005 by ZAFCO, ZEETEX product portfolio comprises tyres, batteries and lubricants and it offers over 500 differentiated items for the automotive industry.