Homes r Us drives sales and brand loyalty with Capillary Customer Engagement solutions

Capillary Technologies, a leading provider of Intelligent Customer Engagement software and services with presence in the UAE, announced that it has successfully helped Homes r Us, the renowned home furniture and furnishings brand in the GCC in increasing store sales and customer retention through its solutions. In the last year, Homes r Us has seen a 140% improvement in its registered customer base along with 30 times Return on Investment from targeted personalized consumer engagement campaigns powered by Capillary.

Capillary Technologies is present strongly across the Middle East and Africa including UAE through a robust partner and customer service channel to support consumer facing businesses.

Being a mid-market focused retailer in a highly competitive segment, Homes r Us identified a strategic requirement for consistent business growth – a flexible yet comprehensive solution to identify, monitor and engage its loyal customer base, and convert more walk-ins into loyal customers. Homes r Us deployed Capillary’s CRM and Loyalty suite across all its stores in GCC to build brand affinity and manage customer relationships.

“We chose Capillary because it has the best value-for-money retail customer engagement solution available in the market today. Capillary’s CRM and bundled retail analytics, integrate seamlessly with our Point of Sales, to capitalize on the company’s vision of extended customer service and rewarding customers loyal to the brand “in the moment”. The company store staff now has immediate access to accurate and intelligent information that allows them to engage with our customers better,” observes Srikanth Parthasarathy, Senior Vice President, Homes r Us. “Over the past one year, Capillary has had a significant impact on the success of our marketing endeavors and the delightful experience we deliver to our customers through these programs.”

Homes r Us used Capillary for real-time customer data capture and personalized, targeted engagement at the stores to manage latent realization of same-store sales and loyalty growth opportunities. Customer engagement processes became more streamlined and ROI driven, with real-time tapping of customer, product and sales data to build an actionable and rich view of the customer. With Capillary, Homes r Us has seen:

–            Exhaustive data capture across all customer segments

–            Rise in the Same Store Transactions Growth with customers embracing brand loyalty

–            Increase in repeat visits and sales from existing customers every month

According to Vikas Tayal, Regional Head, Middle East and Africa for Capillary: “The retail industry is one of the fastest growing sectors in the GCC with recent reports predicting it reaching USD 260 billion by 2016.It is also a highly competitive industry and our solutions will help retailers engage better with their customers ensuring client retention and increased sales. GCC is a key market for us and we have seen strong interest from many retail companies in the UAE, Bahrain, KSA and Kuwait for our services.”

“Homes r Us is one of our leading clients in the region. We are extremely proud that our solutions have added value to their growth and market leadership efforts”, he said. “We are committed to supporting our client’s vision of creating a delightful experience at all touch points to bring value to loyal customers.”


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