SME Retailers Could Miss Out On Potential Billion Dirham Market – Warns Expert

Buzinessware, internet technology specialist warns that the growing number of small and medium enterprises (SMEs) in the region could miss out on the potential billion dirham market if they do not target online customers soon. As studies show that customers in the region spend around $1.1 billion through the internet and is set to double to $2.2 billion by 2016.*

Tech savvies and growing use of smartphones credits to the growth of online shoppers; with an increase of over 150 million internet users within GCC and growing. The internet will change the retail landscape and prove monetarily viable as retailers can reach a growing and wide (as well as global) audience while keeping costs to the minimum. Buzinessware also sees great potential for businesses in the region; as consumers look at convenience and the best possible bargains/ deals online.

As a result, Buzinessware unveils ‘Shopware’ ( to promote entrepreneurship. The ecommerce solution empowers budding entrepreneurs and SMEs to own an online shop in the Middle East; requiring no technical/programming knowledge. 24×7 local support Affordable, convenient, and secure; it offers several salient features needed to target and promote to online shoppers. Retailers can easily have a branded and life-like store with a click of a button. Furthermore, Search Engine Optimization (SEO) interface will help drive continuous traffic to the site.

“Retailers need to embrace online as part of their operational/ marketing strategy to boost sales; as well as meet the changing dynamics of today’s consumer. The Internet offers a ready marketplace and an ability to reach a vast and global audience,” said Sajid Iqbal, Cofounder and Director of Strategy and Operations, Buzinessware. “Our expertise positions us to offer an all-in-one e-commerce platform in the UAE. Suitable for new entrants into eCommerce, Shopware allows retailers to own an online shop instantly with several in-built, secure and uncomplicated features without huge upfront and ongoing costs,” added Sajid.

Developed by Buzinessware and partnered with trusted third-party vendors, Shopware truly offers a rich shopping experience. Some of the features include various customizable design templates, inventory control, shipping & logistics,  secure payment methods, and e-vouchers amongst others.

Source: Euromonitor*


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