Pure Gold Jewellers captures the ‘joy of life’ with colourful Fareeha collection

Award winning jewellery retailer Pure Gold Jewellers has launched Fareeha, an opulent and colourful precious gemstones jewellery collection that captures the joyful moments of life in bold designs and myriad colours of Amethyst, Blue Topaz, Citrine, Peridot, Rhodolite and many more. Many of the pieces in Fareeha are custom made with threads of brilliant diamonds that surround the precious color stones set in 18 kt white or yellow gold.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “In designing Fareeha, we have tried to embody the cheerful enjoyment of life. The singularly striking designs reflect the exultant spirit of the women who proudly wear it. We have based the new collection on feedback from our customers who can now express their ‘joie de vivre’ in natural colours of gemstones. A team of highly experienced and talented Arab and Italian designers were handpicked to design the Fareeha collection which includes unique designs of ear rings, pendants and rings, to name a few. We believe Fareeha will appeal to our fashion conscious customers who look for fun designs that are modern yet very classic in nature.”

Infused with bright shots of colour, Fareeha truly brings out the ‘joy of life’ and emotions through artistically placed precious diamonds and gemstones in gold jewellery. Each stone is arranged in harmony creating a blend of translucent fine colors in their purest forms, reflecting the mood of the woman who adorns it.

The price of this trendy jewellery collection starts at AED 2,500 and it is available from all Pure Gold Jewellers outlets across the GCC.

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