A touch of glitter to Dubai Summer Surprises

Award winning jewellery retailer Pure Gold Jewellers has joined the shopping mania gripping Dubai as the 15th edition of Dubai Summer Surprises gets underway on June 14th. All Pure Gold Jewellers outlets across the UAE have transformed into shopping destinations this summer with a grand 75% discount offer on a range of modern and elegant diamond jewellery.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers: “Dubai Summer Surprises is one of the key events on Dubai’s shopping calendar and every year we join in the celebrations with the best offers for our customers. DSS is the perfect occasion to shop as a family; and especially for expatriates, it is the best time to shop for holiday gifts. We have also extended our promotion to all GCC countries to give this great discount opportunity to all our loyal customers. Our massive discounts will make every woman’s dream of owning an amazing piece of diamond jewellery come true.”

The 75% offer is applicable on the brand’s Pure Diamonds collection and is available from all Pure Gold Jewellers stores across the UAE and GCC.

“DSS is one of the peak sales seasons for us and considering the event has grown in popularity since its inception fifteen years ago, every year we have seen year on year growth during DSS. We look forward to welcoming more customers to our stores this summer as this is an opportunity not to be missed,” added Merchant.

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