Double A a key exhibitor at the Middle East Paper World launched an extended line of paper brands and stationery range. This range is for immediate distribution through Middle East, North Africa and South Asia.
“By Joining Paperworld Middle East we are endorsing our commitment for growth in the region. Paperworld is an instrumental platform to discover new opportunities and growing with our current partners. We are confident that we will be forging newer ties to expand our footprint and provide quality Double A Paper to a wider audience,” said Mr. Thirawit Leetavorn, Double A Senior Executive Vice-President.
Double A’s marketing activities in the UAE achieved significant success and acceptance with paper consumers. Double A achieved 97% spontaneous brand awareness with 82% of consumers preferring to use the brand. In 2011, Double A was awarded the Superbrand in Dubai.
A key highlight at Double A Paper World booth will be its “sustainable fiber source” exhibition. All Double A paper products are produced from Double Paper Trees from Khan-na, a sustainable source of fiber that saves natural forests. The trees are grown by 1.5 million farmers in a Corporate Social Responsibility program that was recognized by Asian Corporate Social Responsibility award for poverty alleviation in 2011.
“Next to global presence is market growth and we are looking to grow region by region. Our goal in the next 1 or 2 years is to become the dominant player to the markets that are strategic to us, like the Middle East”, revealed Mr. Leetavorn.