Pure Gold Jewellers appointed exclusive retailer for ‘Aldeasa That Es Salasil Duty Free’ at Kuwait International Airport

Award winning jewellery retailer Pure Gold Jewellers has strengthened its travel retail business with the winning of exclusive rights to operate gold and diamonds jewellery retail for Aldeasa That Es Salasil Duty Free at the Kuwait International Airport (part of the World Duty Free Group). Pure Gold Jewellers is the only UAE based jewellery retailer to be awarded the prestigious contract.

The company, which is also the sole exclusive gold and diamonds jewellery retail operator for Abu Dhabi and Muscat Duty Free and the supplier of choice for Dubai Duty Free, experienced a 20 % growth in its travel retail business last year.
According to Firoz Merchant, Chairman of Pure Gold Jewellers, “Overall we have seen a strong year on year growth in our travel retail business, which is a key focus area for us. With the opening of our new outlet in Aldeasa That Es Salasil Duty Free we will be able to cater to the increasing number of passengers passing through Kuwait International Airport. Our vision is to operate most of the Duty Free gold and diamond stores in the Middle East by 2015 and then target Duty Free locations in Asian countries.”
Speaking on awarding the exclusive rights to Pure Gold Jewellers in the gold and diamonds retail category, Hassan Shishani, General Manager of Aldeasa That Es Salasil said: “Pure Gold Jewellers met our stringent criteria for selecting an exclusive gold and diamonds jewellery retail partner for our operation here. The company’s strong track record of operating in the Duty Free sector in the Middle East and their emphasis on quality and customer service, made them the perfect candidate for the position and we look forward to working with Pure Gold Jewellers.  Passenger traffic figures were good and consistent in 2011 and we expect this trend to continue this year.”
Located exactly outside the immigration area in Kuwait International Airport, Pure Gold Jewellers is easily accessible for all passengers.
“The Middle East is one of the fastest growing regions within the global duty free sector. Increase in tourists, connecting flights and inbound GCC tourism has increased business for the Duty Free market and we have always seen a strong potential in this sector. We are delighted to work with Aldeasa That Es Salasil and will continue to look for opportunities to grow our travel retail division, “added Karim Merchant, CEO & MD, Pure Gold Jewellers.

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