Commemorate UAE’s 40th National Day

Pure Gold Jewellers introduces commemorative jewellery for 40th UAE National Day

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Award winning jewellery retailer Pure Gold Jewellers has launched a special pendant plus brooch in the shape of the UAE national flag to celebrate the nation’s 40th National Day. The two in one pendant and brooch has the number 40 engraved in diamond to commemorate the 40th National Day of the UAE.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “Our journey began in the UAE more than two decades ago and we are proud to join the celebrations to mark UAE’s 40 years of achievements. The new pendant plus brooch in the shape of the UAE national flag holds a special meaning for all who have experienced the hospitality and opportunities UAE provides for all its citizens and expatriates alike.”

The commemorative jewellery can be worn either as a pendant or a brooch and is priced at AED 1440. It is available from all Pure Gold Jewellers outlets in the UAE.  

The first Pure Gold Jewellers store was established in the year 1989 in the UAE by the company’s founder and Chairman Firoz Merchant and today the brand has expanded with over 100 stores in other GCC countries and India. The company is committed to the UAE market and follows a strong corporate social responsibility programme of giving back to the community through its various social initiatives in conjunction with the UAE government, charities and NGOs.


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